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ON-LINE MUSIC RETAILER -
E-BUSINESS IMPLEMENTATION PROJECT
BUSINESS CHALLENGE
Looking to become the leader in online urban music sales, Midtown Music had the desire to create a separate “dot.com” corporation for their online sales and services.
THE SOLUTION
Bucher & Christian is in the process of integrating their unique methodology to make this transition successful. Sensing that an online niche existed for a strictly urban music site, Midtown selected Bucher & Christian to transform their business from a traditional music store to a compre- hensive online entertainment presence.
Combining the development tools of Macromedia's DreamWeaver® and Drumbeat 2000® along with an ORACLE® backend, the project is chartered to create the Internet's most comprehensive and interactive online urban community emphasizing the following areas of communication and commerce:
- Visual (e.g. Videos on Demand)
- Interaction (e.g. Chat Rooms, Message Boards)
- News (e.g. Latest News, Music Reviews)
- Music (e.g. Downloadable Tracks)
- Store (e.g. CDs for purchase)
In addition to providing the aforementioned Business to Consumer services, Bucher & Christian is also working with Midtown's distributor to provide a powerful Business to Business backend that will allow Midtown to receive real-time inventory updates. This total solution will let Midtown operate at a lower cost while allowing their business to quickly respond to their customer's needs and desires. |
